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Jack Kennard

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Resume Position with Williamsburg Travel Leaders

Jack Kennard portrait

Web Designer Inbound Marketing SEO

  • 678.453.6588
  • jack@jackkennard.com
  • jackkennard.com
  • @javajoba

214 Vinings Pkwy
Smyrma, Georgia, 30080 USA

Objective

To manage the web design and inbound internet marketing program in the travel industry. For the last 19 years I’ve been working with inbound and outbound marketing, with an emphasis creating relationships.

Skills
html
CSS
WordPress
SEO
Schema
Yoast SEO
MailChimp
Adobe Lightroom
email Marketing

Williamsburg Travel Leaders

Dates January 2000 to March 2019

Web Designer & Sales Coordinator

Inbound
The main goal of our website is to connect our business travelers with our leisure agents. Even setup the social media to having a professional presents and not so much about sale promotions.

Outbound
Hired to make outbound calls. Designed the company’s first prospecting database in FileMaker Pro and currently manage Salesforce with over 5000 prospects and 4 users.

Web Design
Started off by using Home Site, Macromedia and Adobe products like Fireworks, Photoshop and Dreamweaver. The website became so large, started using some simple php to manage updates and then by 2007 or 2008 WordPress was the content management system of choice.

  • Vacation /Leisure site Cruise and Vacation Experts
  • Business site Williamsburg Travel Leaders

Email Management & Marketing
In 2001 started creating the html emails by hand and email list went from 0 to over 10,000 in a 7 year time period. This was done organically without any special inducements or gifts.

When moving to Mailchimp the list was able to weed out non responsive emails and the open rate went to well over 23%.

CRM System Management
Started the company’s first software application for managing contacts and leads with File Maker Pro, then ACT and finally Salesforce. Without buying any leads I was able to isolate companies that had high sales volume, the right number of employees and a reason to travel. In less than 6 years there was over 5,000 leads in the Southeast and 4 other employees using the database.

Travel Source

Inside Sales (Outbound)

Created my own phone script including an introduction, why the call, benefits, features and a call to action. With in six months increased client base by 6%.

Education

Oglethorpe University

Atlanta, Georgia ~ March 2000
Completed the Certified Internet Web Master

Certifications

Travel Web Design
Barbados Elite Club
Mexico Travel Expert
Basic CSS
Search Engine Marketing
WordPress SEO Basics

Affiliations

TIAG Travel Industry Association of Georgia

on the Board

Atlanta WordPress Users Group

Originator and current Admin

Resume

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Jack Kennard

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