Resume Position with Williamsburg Travel Leaders

Web Design
Started off by using Home Site, Macromedia and Adobe products like Fireworks, Photoshop and Dreamweaver. The website became so large, started using some simple php to manage updates and then by 2007 or 2008 WordPress was the content management system of choice.

• Vacation /Leisure site Cruise and Vacation Experts
• Business site Williamsburg Travel Leaders

Email Management & Marketing
In 2001 started creating the HTML emails by hand and the email list went from 0 to over 10,000 in a 7 year time period. This was done organically without any special inducements or gifts.

When moving to Mailchimp the list was able to weed out non responsive emails and the open rate went to well over 23%.

CRM System Management
Started the company\’s first software application for managing contacts and leads with File Maker Pro, then ACT, and finally Salesforce. Without buying any leads I was able to isolate companies that had high sales volume, the right number of employees, and a reason to travel. In less than 6 years there were over 5,000 leads in the Southeast and 4 other employees using the database.

Travel Source

Created my own phone script including an introduction, why the call, benefits, features, and a call to action. Within six months increased client base by 6%.

Oglethorpe University